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About the project

Valtournative: Moorish Caves

Exploring ancient caves and the picturesque ‘Ruta Magica’

The brief

Valtournative are an independent sustainably-minded tourism provider in Valencia. The tours they offer take customers to places off-the-beaten track, often outside the city in some breath-taking locations. Each tour is carefully curated with storytelling, relaxation, discovery and delight in mind, and the company approached us to capture the essence of each of these tours. Valtournative wanted eye-catching content which would quickly communicate what the Moorish Caves tour was about that they could share on social platforms and tourism booking websites.

The process

Broaden used a collaborative process to craft the ‘Moorish Caves’ video:

  • Client liasion: We got to know the client to deeply understand the overarching selling points of the tour and plan the shoot day
  • Shoot day: We accompanied Valtournative on a full-tour in Bocairent and the ‘Ruta Magica’ to capture the experience, keeping it as close to the actual thing to create an authentic and natural look
  • Edit process: The edit process drew together the highlights from the shoot day crafted into a compelling narrative. A soundtrack, sound design and colour grading were added to bring the video to life.
The outcome

The finished video is delivered both as a longer video around the 2 minute mark along with a 15 second ‘social media edit’. We wanted to give potential customers a taste of the Moorish Caves experience, and the excitement and sense of discovery when exploring these ancient caves.

“George Webster has an eye for catching surprising details and emotions so that his shots end up being works of art.”

Daniel, Valtournative

About the project

Exploring ancient caves and the picturesque ‘Ruta Magica’.