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About the project

MiKengo: A Mediterranean Café with Soul

Fresh juice, ice-cold beer and locally-ground coffee at MiKengo

The brief

MiKengo is an independent cafe serving up a fresh and modern menu. This little venue packs a punch and has become a defining destination in Valencia’s waterfront neighbourhood ever since opening the cafe a year ago. Owners Richard and Kami reached out to Broaden to capture the essence of the place in a series of short social media videos to build brand awareness.

The process

We adopted a lean approach with a quick turnaround to offer maximum impact and value for the clients:

  • Shoot day: Spending a full day in the cafe allowed us to capture the mid-morning coffee rush, the lunch time food collections, afternoon ‘meriendas’ and early evening drinks. We also staged a number of scenes to film specific close-ups and slow motion footage of the food
  • Thematic selection: We worked with Richard at MiKengo to identify the three themes for each video, including this video which focusses on the drinks on offer and the general cafe/bar atmosphere of the place
  • Edit process: Against an upbeat soundtrack that reflects MiKengo’s mood, we brought together a 30 second edit with vivid colours and dynamic transitions
The outcome

We distilled MiKengo’s offering into a 30 second video that packs a punch, and threw in their Mediterranean vibe too. The clients are delighted with the result, and have used it successfully as part of a social media campaign attracting new customers to the cafe.

“Throughout the process, their experience was a great help as they brought techniques and ideas as well as helping us to feel comfortable throughout the shoot.”

Richard, MiKengo

About the project

Fresh juice, ice-cold beer and locally-ground coffee at MiKengo.