MiKengo is an independent cafe serving up a fresh and modern menu. This little venue packs a punch and has become a defining destination in Valencia’s waterfront neighbourhood ever since opening the cafe a year ago. Owners Richard and Kami reached out to Broaden to capture the essence of the place in a series of short social media videos to build brand awareness.

We adopted a lean approach with a quick turnaround to offer maximum impact and value for the clients:

• Shoot day: Spending a full day in the cafe allowed us to capture the mid-morning coffee rush, the lunch time food collections, afternoon ‘meriendas’ and early evening drinks. We also staged a number of scenes to film specific close-ups and slow motion footage of the food
• Thematic selection: We worked with Richard at MiKengo to identify the three themes for each video, including this video which focusses on the drinks on offer and the general cafe/bar atmosphere of the place
• Edit process: Against an upbeat soundtrack that reflects MiKengo’s mood, we brought together a 30 second edit with vivid colours and dynamic transitions

We distilled MiKengo’s offering into a 30 second video that packs a punch, and threw in their Mediterranean vibe too. The clients are delighted with the result, and have used it successfully as part of a social media campaign attracting new customers to the cafe.