Valtournative are an independent sustainably-minded tourism provider in Valencia. The tours they offer take customers to places off-the-beaten track, often outside the city in some breath-taking locations. Each tour is carefully curated with storytelling, relaxation, discovery and delight in mind, and the company approached us to capture the essence of each of these tours. Valtournative wanted eye-catching content which would quickly communicate what their Thermal Springs tour was about that they could share on social platforms and tourism booking websites.

Broaden used a collaborative process to craft the Thermal Springs video:

• Client liaison: We got to know the client to deeply understand the overarching selling points of the tour and plan the shoot day
• Shoot day: We accompanied Valtournative on a full-tour to capture the experience in the thermal springs of Fuete de los Banos, followed by a hike at the Arenoso Dam and lunch up in the mountains
• Edit process: The edit process drew together the highlights from the shoot day crafted into a compelling narrative. A soundtrack, sound design and colour grading were added to bring the video to life

The finished video is around the 2 minute mark, and was delivered along with a 15 second ‘social media edit’. It gives viewers a taste of what they can expect from the Thermal Springs tour, while building some intrigue around it as a means to generate interest.