Valtournative are an independent sustainably-minded tourism provider in Valencia. The tours they offer take customers to places off-the-beaten track, often outside the city in some breath-taking locations. Each tour is carefully curated with storytelling, relaxation, discovery and delight in mind, and the company approached us to capture the essence of each of these tours. Valtournative wanted eye-catching content which would quickly communicate what their ‘Kingdoms of Aragon’ tour was about that they could share on social platforms and tourism booking websites.

Broaden used a collaborative process to craft the ‘Kingdoms of Aragon’ video:

• Client liasion: We got to know the client to deeply understand the overarching selling points of the tour and plan the shoot day
• Shoot day: We accompanied Valtournative on a full-tour to capture the experience in the towns of Albarracín and Teruel, keeping it as close to the actual thing to create an authentic and natural look
• Edit process: The edit process drew together the highlights from the shoot day crafted into a compelling narrative. A soundtrack, sound design and colour grading were added to bring the video to life.

The finished video is around the 2 minute mark, and was delivered along with a 15 second ‘social media edit’. It gives viewers a taste of what they can expect from the tour, which is family and pet friendly and suitable for a safe and socially-distanced day out.