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About the project

Christmas 2020: Three Kings

An important festive message for Spanish children

The concept

Christmas in Spain is marked by the annual arrival of the three kings (Los Tres Reyes) every January, when they bring gifts for children and festive cheer. This year, the coronavirus pandemic meant the kings’ plan was a little different, but the the Council of Alboraya (Ayuntamiento de Alboraya) wanted to let families know that they would still be delivering gifts. Broaden was commissioned by the council through creative agency Agencia Districte to create a playful video to be shared on local television and social media outlets.

The process

Broaden worked with Agencia Districte to share the Kings’ message:

  • Script and acting: We liaised with the scriptwriters and actors to prepare and rehearse the performance
  • Shoot day: The kings’ message was was performed and recorded, accompanied by a variety of B-Roll which we captured in the local area
  • Editing: The final edit is presented in Castillian with Valencian subtitles, along with eye-catching graphics and a vibrant colour grade
The outcome

The final video was shared with the community of Alboraya as part of a successful campaign. It appeared on social media channels, as well as local and Spanish news stations and gained over 2000 views on the Ayuntamiento’s YouTube channel.

About the project

An important festive message for Spanish children.